Free Trial Offers

By offering a free trial, you can provide students with an opportunity to experience offerings before committing to a purchase. This can help to increase interest, engagement, and conversions, ultimately leading to greater revenue.

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Introducing a new course

When you introduce a new course, offeri a free trial to generate interest & attract new people. By allowing potential students to try out the course/ program, you can build trust and increase the likelihood of conversion.

Increasing engagement

Send free trial offers to students who have shown interest in the courses but have not yet enrolled for it. This can help to re-engage these students and encourage them to take the next step towards becoming a paying customer.


Offer free trials of premium or advanced versions of your programs. This can be an effective way to upsell existing customers and encourage them to upgrade to a higher level of course or access additional opportunities.

How it works

Improved customer retention

By providing students with a risk-free opportunity to try out, institutions can build trust and loyalty. This can lead to more satisfied students who are more likely to continue their learning with your brand for the long term.

Enhanced student engagement

This can also lead to higher levels of student engagement, which can improve learning outcomes and overall satisfaction with the course.

Competitive advantage

By offering free trials, edtech institutions can gain a competitive advantage. In a crowded market, providing free trials can help institutions stand out from their competitors and attract more students to their programs.

Best practices

To maximize the effectiveness, segment your audience and send targeted promotional messages to specific groups. This can help ensure that your messaging resonates with each group and leads to higher conversion rates.

To encourage students to take advantage of your offer, include a clear call-to-action (CTA) in your message. For example, you could use phrases like "Sign Up Now" or "Claim Your Free Trial Today" to encourage students to take action.

Be sure to provide clear instructions on how to access the offer. This could include links to sign up pages or instructions on how to download a free trial version of your course.

After sending your promotional message, follow up with students who have taken advantage of the free trial offer. This could include sending a thank-you message or providing additional resources to help students get the most out of the product.

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