Pre-owned vehicle promotions

Promote special deals and discounts on used vehicles. This approach encourages customers to consider buying used cars by highlighting the benefits of purchasing used vehicles, such as lower prices, depreciation rates, and insurance costs.

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Clearing out inventory

If a dealership has a surplus of pre-owned vehicles, they can use SMS to send out special deals and discounts to encourage customers to consider buying used. This can help to clear out inventory and make room for newer models.

Attracting budget-conscious customers

Target customers who are looking for more affordable options with special deals & discounts & attract budget-conscious customers who may not have considered buying a used car.

Encouraging trade-ins

Encourage customers to trade in their current vehicle for a pre-owned one. Offering trade-in deals and discounts can incentivize customers to make the switch to a pre-owned vehicle.

How it works

Increase sales

By promoting special deals and discounts on pre-owned vehicles, the automobile industry can increase sales of used vehicles. This can help to clear out inventory and generate revenue for the dealership.

Attract new customers

Promoting pre-owned vehicle promotions can attract new customers who may not have considered buying a used car. By offering special deals and discounts, the automobile industry can encourage customers to consider used vehicles as a more affordable option.

Build customer loyalty

Sending pre-owned vehicle promotions to existing customers can help to build customer loyalty. Customers who have purchased used vehicles from the dealership in the past may be more likely to return for future purchases if they receive special promotions and discounts.

Best practices

Not all customers are the same, and not all customers are interested in used vehicle promotions. Segmenting your customer database allows you to target specific groups with relevant promotions. For example, you could target customers who have purchased pre-owned vehicles from your dealership in the past or customers who have shown interest in pre-owned vehicles.

Personalization is key to making your customers feel valued and appreciated. Use the customer's name in the message and tailor the promotion to their interests and needs. For example, if a customer has expressed interest in SUVs, send them a promotion for a pre-owned SUV.

The goal of sending pre-owned vehicle promotions via SMS is to get customers to take action, such as scheduling a test drive or making a purchase. Make sure your CTA is clear and concise and use action words such as "book now" or "schedule a test drive" to encourage customers to take action.

After sending a promotional SMS, follow up with leads who have shown interest in the promotion. Send a personalized message or make a phone call to answer any questions and encourage them to take the next step.

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