Promote new service launch
Inform your customers about new services and features. This can help to increase customer engagement, generate interest in new services, and ultimately lead to increased sales and revenue. One common example of this is sending SMS messages to customers to announce the launch of new services, such as same-day delivery or international shipping.
Boosting sales
For example, you may launch a same-day delivery service and send a SMS to the customer base, highlighting the benefits of the service. This can encourage customers to use the service & increase revenue for the company.
Customer retention
By notifying customers of the new service, you can demonstrate that you are constantly improving your services & offering new options to meet customers' needs. This can help to build customer loyalty and increase customer LTV.
Market expansion
You may launch an international shipping service & notify customers in targeted regions, highlighting the benefits & offering special rates. This can help to attract new customers & increase the company's market share in those regions.
How it works
Direct and personalized communication
SMS offers a direct and personalized way to communicate with customers. By sending messages directly to customers' mobile devices, companies can capture their attention and deliver targeted messages that are relevant to their needs. This helps to increase the chances of customers taking action on the promotion.
Mobile-first audience
As more and more people rely on mobile devices for communication and online shopping, SMS has become an increasingly important channel for reaching a mobile-first audience. SMS enables companies to target customers who are always on-the-go and may not have access to other advertising channels. This makes SMS an appropriate way to reach a wide audience with a new service launch.
Immediate CTA
For example, a company may offer a discount code or a limited-time offer that incentivizes customers to try the new service. By including a clear call-to-action in the message, companies can make it easy for customers to take advantage of the promotion and increase the chances of converting them into loyal customers.
Best practices
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