Cart abandonment reminders

Encourage customers to complete a purchase that they started but did not finish. Include a reminder of the items left in the customer's cart and a call-to-action to complete the purchase.

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Recovering lost sales

Often, customers add items to their shopping cart but do not complete the purchase for various reasons. Remind customers of their abandoned items and incentivize them to complete the purchase, thus recovering lost sales.


Personalize the customer experience by including product recommendations based on the customer's browsing history and purchase. This can increase the likelihood of the customer returning and making a purchase.

Customer retention

By sending a friendly reminder, businesses can show that they value the customer's business and are willing to provide a better shopping experience. This can help to build loyalty and increase customer retention rates.

How it works

Increases conversion rates

By including a call-to-action in the email, such as a discount or a free shipping offer, retailers can incentivize customers to complete the purchase, thus increasing conversion rates.

Improves customer engagement

By including product recommendations and other relevant information, businesses can show customers that they understand their preferences and are committed to providing a positive shopping experience.

Provides insight

By tracking customer behavior and analyzing the data, retailers can identify common pain points and make improvements to their website and checkout process to improve the customer experience.

Best practices

It is essential to send cart recovery reminders as soon as possible after the customer abandons their cart. Research shows that the longer the time between abandonment and reminder email, the less effective the email is likely to be.

Offer an incentive to encourage the customer to complete the purchase. This could be a discount or free shipping offer, a limited-time promotion, or a personalized message addressing any concerns the customer may have had.

Personalization is crucial to providing a positive customer experience. Use the customer's name and include relevant information, such as product recommendations based on the customer's browsing or purchase history.

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