Send campaigns during specific seasons or holidays, such as Christmas, Valentine's Day, or back-to-school season. Promote products that are relevant to the season and create a sense of urgency for customers to make a purchase.
Businesses can send an email promoting "gift ideas for the holidays" to help customers find the perfect gift for their loved ones.
For instance, a retailer can send an email promoting "limited time winter offers" or "winter clearance sale" to encourage customers to make a purchase before the end of the winter season.
Send an email that highlights your brand's traditions during the holiday season or share tips & tricks for making the most of the season. This can help customers feel connected to your brand & more likely to make a purchase.
Seasonal campaigns often create a sense of urgency for customers to make purchases, as they are aware that the products are only available for a limited period. The email campaigns can also feature exclusive deals and discounts that encourage customers to buy the products.
Customers feel valued as they are made aware of the latest trends and styles relevant to the season. This builds customer loyalty and trust, which can lead to repeat purchases and even word-of-mouth referrals.
These campaigns help in promoting the brand by creating a theme that is consistent with the brand image. You can feature images, videos, and graphics that reflect the season or holiday and help customers identify the brand.