Offer free delivery

Use free delivery as an incentive to encourage customers to make a purchase. You can send message highlighting the terms and conditions, such as the minimum order value required to qualify for free delivery.

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Seasonal promotions

Offer free delivery during peak shopping seasons, such as Christmas or Diwali. This can help to incentivize customers to make purchases during these periods, helping retailers to boost sales and revenue.

Customer loyalty programs

You can also offer free delivery as a perk to customers who are part of their loyalty program. By using SMS to promote this offer, retailers can encourage customers to sign up for the program and build brand loyalty.

Abandoned cart recovery

When a customer abandons their cart, you can send a follow-up message offering free delivery if the customer completes their purchase. This can help to reduce cart abandonment rates & encourage customers to make a purchase.

How it works

Reducing cart abandonment

One of the main reasons for cart abandonment is high shipping costs. By offering free delivery, retailers can reduce the likelihood of cart abandonment, helping to improve sales and revenue.

Improving customer retention

Businesses can improve customer retention by providing an added incentive for customers to return. This can lead to increased customer lifetime value and greater profitability.

Differentiating from competitors

Offering free delivery can help a retailer stand out from competitors, especially if the competition does not offer free delivery. By providing added value, retailers can attract customers who may otherwise have gone to a competitor.

Best practices

Identify the customers who are most likely to respond to the free delivery offer, and segment them based on factors such as purchase history, order value, and location. By segmenting your audience, you can tailor your messaging to their specific needs and increase the chances of conversion.

Ensure that the message is clear and concise, highlighting the key terms and conditions of the free delivery offer. Use simple language and avoid jargon to make it easy for customers to understand.

Use the customer's name and other relevant information to make the SMS more personalized and engaging. This can help to increase the chances of conversion and improve customer loyalty.

Include a clear call-to-action such as a link to the website or a coupon code. This can make it easy for customers to take advantage of the offer and make a purchase.

Test different strategies to determine what works best for your audience. Use data analytics to track open rates, click-through rates, and other engagement metrics, and optimize your message strategy accordingly.

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