Opt-in request

By asking for customers’ permission to send them special offers, discounts, and other promotional messages, you're giving them the power to choose what they want to see from you. This approach can be much more effective than bombarding customers with irrelevant messages that end up getting ignored.

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New product launch

Notify customers about a new product launch. This can be an effective way to generate excitement and create buzz around the new product, while also allowing customers to opt-in and receive more information about it.

Exclusive discounts and offers

Offer exclusive discounts and special offers. This can be a great way to incentivize customers to make a purchase, while also creating a sense of exclusivity and value.

Seasonal promotions

Businesses can send opt-in request messages to customers to promote seasonal sales and discounts. This can be especially effective during holiday seasons, when customers are more likely to be looking for deals and promotions.

How it works

Direct access to customers

SMS have a high open rate, with many people checking their phones within minutes of receiving a message. By sending these, retailers have a direct line of communication with their customers and can reach them wherever they are.

Personalized marketing

Businesses can use customer data to personalize their messages, tailoring them to the individual's preferences and shopping behavior. This can help increase the relevance and effectiveness of the messages.


Compared to other marketing channels, SMS messages are relatively inexpensive to send, making them a cost-effective way for retailers to reach their customers.

Opt-in process indicates interest

When customers opt-in to receive messages, it is a clear indication of their interest in the brand and its products. This means that the retailer can expect a higher level of engagement and response from these customers.

Best practices

When requesting an opt-in message, clearly explain what customers can expect in terms of message frequency and content. For example, let them know if they can expect to receive weekly or monthly updates on new products, sales, and promotions.

Consider offering an incentive for customers who opt-in to your messages. This could be a discount on their next purchase, free shipping, or another offer that is attractive to them.

Your opt-in message should be easy to understand and include a clear call-to-action. For example, "Text 'JOIN' to 12345 to receive exclusive offers and updates from [your company]."

Customers should always have the option to opt-out of receiving texts. Make sure to include instructions on how to opt-out in each message you send and ensure that the process is simple and straightforward.

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