Process password reset requests

Send an automated email to customers who have requested to reset their password on the businesses’ website or app. Help customers who have forgotten their login credentials or need to update their account security.

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Forgot password

A customer may forget their password and be unable to log in to their account on your website or app. In this case, they can request a password reset email to be sent to their registered email address to regain access to their account.

Account security

Send password reset requests to customers periodically as a security measure to ensure that their accounts are protected. This can help to prevent unauthorized access to customer accounts and protect customer data.

Suspicious activity

If you detect suspicious activity on a customer's account, such as multiple failed login attempts, you can send an automated password reset email to protect customer’s account & prevent fraud.

How it works


Provide an added layer of security for customers to protect their accounts from unauthorized access and data breaches. Password reset requests ensure that only authorized persons can gain access to customers' accounts by requiring them to verify their identity before proceeding.


It’s a convenient way for customers to regain access to their accounts without having to contact customer support. Customers can reset their passwords at any time and from anywhere, as long as they have access to their registered email address.

User experience

By sending a password reset link directly to the customer's email, brands can simplify the process of resetting passwords, which can increase customer satisfaction and loyalty.

Best practices

Password reset mails should be sent through a secure communication channel. Businesses should use encrypted email and avoid using unsecured messaging apps or public Wi-Fi networks.

Provide clear instructions to customers on how to reset their passwords. This should include a direct link to reset the password and any additional steps that may be required to complete the process.

Add an extra layer of security to password reset requests by implementing two-factor authentication. This can be done by sending a unique code to the customer's mobile phone or using a biometric factor, such as a fingerprint or face scan, to verify their identity.

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