Special offers on occasions or seasonal holidays

By delivering exclusive promotions and discounts, airlines can engage with their customers and incentivize them to book flights or other services during their special occasions.

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Customer retention

Offering special promotions to customers on their birthdays, anniversaries or during seasonal holidays is a great way to retain existing customers. This approach can help to build customer loyalty and encourage repeat bookings.

Increased bookings

Incentivize customers to book flights or other services during special occasions. This approach can help to drive increased bookings and revenue during peak travel periods, such as the holiday season.

Holiday packages

Offer special holiday packages to customers during festive seasons such as Christmas or Diwali. These packages can include flights, hotel stays, and activities at the destination, all at discounted rates.

How it works

Personalized messaging

By segmenting their customer base and tailoring messaging to specific customer groups, airlines can ensure that their promotions are relevant and engaging. Personalized messaging can help to build customer loyalty and increase the likelihood of repeat bookings.

Timely delivery

You should aim to deliver special offers to customers during occasions like birthdays, anniversaries, or seasonal holidays in a timely manner. This can help to keep customers engaged with your business and increase the likelihood of bookings during these special occasions.

Mobile optimization

SMS is a mobile-first channel, so airlines should ensure that their promotions are optimized for mobile devices. This includes using concise messaging, clear calls-to-action, and mobile-friendly landing pages to ensure that customers can easily redeem promotions on their mobile devices.

Best practices

Keep your messaging simple and to the point. Use clear language and a strong call-to-action to encourage customers to take advantage of your offers.

Make sure to send your messages at the right time so that they are relevant to the occasion. For example, if you're offering a special promotion for Valentine's Day, make sure to send the message a few weeks in advance to give customers enough time to plan.

Track the results of your promotions to see how effective they are. This can help you refine your messaging and targeting for future promotions.

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