Last minute deals
Notify customers about any unsold seats on a flight shortly before departure. The purpose is to sell these seats at a discounted price to maximize revenue and provide a last-minute travel opportunity to customers. This strategy can also help airlines to fill seats that would otherwise remain empty, which can have a positive impact on the bottom line.
Offering deals
Notify customers of any last-minute deals available for specific routes or flights. This can entice passengers who were previously undecided to book a trip and help fill any empty seats on the flight.
Personalized offers
Use customer data to identify frequent fliers and send them targeted offers for last-minute deals. These personalized offers can include discounts, upgrades, or other perks to incentivize passengers to book a flight on short notice.
Offering deals to passengers who have recently searched for flights
Track passengers who have recently searched for flights but haven't booked yet & send last-minute deals to encourage them to book a trip.
How it works
Customer segmentation
Use data on its customers' past bookings, travel history, and preferences to target those who are most likely to be interested in the last-minute deals. For example, customers who have previously booked last-minute flights or are subscribed to the airline's newsletter can be targeted with relevant deals.
Personalization
For instance, the message can address the customer by name and suggest a deal based on their past travel history or preferences.
Limited-time offer
Last-minute deals should have a limited time period and a clear call-to-action to create a sense of urgency and encourage customers to act quickly. This can also help airlines fill empty seats faster and increase revenue.
Best practices
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