Loyalty program promotions

Highlight the unique features of the loyalty program, such as earning points for flights, access to airport lounges, and special discounts on future bookings. By incentivizing customers to join the loyalty program, airlines can increase customer retention and encourage repeat business.

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Customer acquisition

By highlighting the exclusive benefits of the loyalty program, such as access to airport lounges and priority boarding, airlines can entice potential customers to choose their airline over competitors.

Customer retention

Sending loyalty program promotions via email can remind customers of the benefits of the program and incentivize them to continue booking with the airline.

Upselling and cross-selling

Airlines can offer loyalty program members discounts on upgrades to premium seats or additional baggage allowances. By upselling and cross-selling to existing customers, you can increase their revenue and overall profitability.

How it works

Increased customer engagement

Loyalty program promotions can help to increase customer engagement with the airline by reminding customers of the exclusive benefits available to them. This can help to improve customer loyalty and encourage repeat business.

More targeted marketing

By sending loyalty program promotions via email, airlines can target specific customer segments based on their past travel behavior and preferences. This can help to improve the effectiveness of marketing efforts and increase the likelihood of customers engaging with the promotion.

Best practices

To ensure that loyalty program promotions are relevant and effective, it is important to segment your email list based on past travel behavior, preferences, and other relevant factors. This can help to ensure that the promotion is targeted to the right audience and increases the likelihood of engagement.

It is important to highlight the exclusive benefits and features available to members. This can include priority boarding, access to airport lounges, and other perks that can improve the overall travel experience.

This can include addressing the customer by name, referencing their past travel history, and highlighting any loyalty program benefits that may be particularly relevant to their travel needs.

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