Loyalty program promotions
Highlight the unique features of the loyalty program, such as earning points for flights, access to airport lounges, and special discounts on future bookings. By incentivizing customers to join the loyalty program, airlines can increase customer retention and encourage repeat business.
Customer acquisition
By highlighting the exclusive benefits of the loyalty program, such as access to airport lounges and priority boarding, airlines can entice potential customers to choose their airline over competitors.
Customer retention
Sending loyalty program promotions via email can remind customers of the benefits of the program and incentivize them to continue booking with the airline.
Upselling and cross-selling
Airlines can offer loyalty program members discounts on upgrades to premium seats or additional baggage allowances. By upselling and cross-selling to existing customers, you can increase their revenue and overall profitability.
How it works
Increased customer engagement
Loyalty program promotions can help to increase customer engagement with the airline by reminding customers of the exclusive benefits available to them. This can help to improve customer loyalty and encourage repeat business.
More targeted marketing
By sending loyalty program promotions via email, airlines can target specific customer segments based on their past travel behavior and preferences. This can help to improve the effectiveness of marketing efforts and increase the likelihood of customers engaging with the promotion.
Best practices
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