Refer-a-friend programs
Encourage existing customers to refer their friends and family to the airline in exchange for rewards or discounts. Incentivize customers to spread the word about the airline to acquire new customers at a lower cost than traditional advertising methods.
Acquiring new customers
By incentivizing existing customers to refer their friends or family, you can acquire new customers at a lower cost than traditional advertising methods. This can be effective if you're are expanding your network or launching a service.
Building brand loyalty
By offering rewards or discounts to customers who refer their friends, airlines can build brand loyalty and encourage repeat business. This can help to increase customer lifetime value and improve profitability over the long term.
Encourage repeat busines
By offering incentives such as discounts, free upgrades, or loyalty points, customers may be more likely to recommend the airline to their friends and family. Send out personalized referral links, making it easy for customers to share it.
How it works
Cost-effective marketing
By incentivizing existing customers to refer their friends, airlines can tap into a highly engaged and motivated audience without the need for expensive advertising campaigns.
Improved customer engagement
By offering rewards or discounts to customers who refer their friends, airlines can improve customer engagement and build stronger relationships with their existing customers. This can lead to increased loyalty and repeat business over time.
Increased brand awareness
Refer-a-friend programs can help to increase brand awareness and reach new audiences that may not have considered the airline before. By leveraging the social networks of their existing customers, airlines can tap into new markets and expand their reach in a highly targeted and effective way.
Best practices
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