Promoting new or popular courses
By sending targeted and personalized emails, edtech companies can effectively promote their courses, highlighting their features, benefits, and value proposition to students and increase student enrollment in their courses.
Introducing new courses
Provide a detailed overview of the course, its structure, curriculum, and learning outcomes. By highlighting the unique features and benefits of the new course, you can entice students to enroll in the course.
Upselling existing courses
Upsell existing courses to students by promoting additional features, course updates, or new content. By highlighting the value proposition & its relevance to the student's goals, you can encourage students to enroll.
Re-engaging inactive students
Re-engage inactive students who have previously enrolled in courses but have not completed them. By offering special discounts & personalized support, you can motivate them to resume their learning journey.
How it works
Increased course enrollment
Promoting new or popular courses to students via email can result in increased course enrollment, leading to higher revenue for edtech companies.
Targeted marketing
Promotional emails allow edtech companies to target specific groups of students based on their interests, preferences, and previous learning history, resulting in more effective and personalized marketing.
Improved student engagement
Improve student engagement by providing them with relevant and personalized information about the courses, making them more likely to enroll and complete the course.
Best practices
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