Referral programs
Sending personalized messages to students encouraging them to refer their friends or family to enroll in the institution's courses and providing incentives such as discounts or other rewards for successful referrals.
Boosting enrollment
Increase the enrollment numbers by incentivizing current students to refer their friends and family to the institution's courses & increase the chances of successful referrals.
Strengthening student engagement
By offering incentives for successful referrals, institutions can motivate students to actively participate in the referral program and stay engaged with the institution's courses and offerings.
Building a stronger community
Referral programs can help edtech brands build a stronger community by incentivizing students to refer and encourage other like-minded individuals who are interested in similar courses and educational opportunities.
How it works
Personalization
SMS messages are personalized and direct, making them an effective way for edtech institutions to reach out to individual students and encourage them to participate in the referral program. By tailoring messages to each student's interests and needs, institutions can increase the likelihood of successful referrals.
Higher engagement rates
SMS marketing has a higher engagement rate than other marketing channels. According to research, 98% of text messages are opened, and 90% are read within three minutes. This means that institutions have a higher chance of reaching their target audience through SMS marketing.
Easy tracking
Track the success of your referral programs easily. You can track how many students are referring their friends, and how many of those referrals are converting into enrolled students. This allows institutions to adjust their referral programs and marketing strategies as needed to improve results.
Best practices
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