Referral programs

Sending personalized messages to students encouraging them to refer their friends or family to enroll in the institution's courses and providing incentives such as discounts or other rewards for successful referrals.

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Boosting enrollment

Increase the enrollment numbers by incentivizing current students to refer their friends and family to the institution's courses & increase the chances of successful referrals.

Strengthening student engagement

By offering incentives for successful referrals, institutions can motivate students to actively participate in the referral program and stay engaged with the institution's courses and offerings.

Building a stronger community

Referral programs can help edtech brands build a stronger community by incentivizing students to refer and encourage other like-minded individuals who are interested in similar courses and educational opportunities.

How it works


SMS messages are personalized and direct, making them an effective way for edtech institutions to reach out to individual students and encourage them to participate in the referral program. By tailoring messages to each student's interests and needs, institutions can increase the likelihood of successful referrals.

Higher engagement rates

SMS marketing has a higher engagement rate than other marketing channels. According to research, 98% of text messages are opened, and 90% are read within three minutes. This means that institutions have a higher chance of reaching their target audience through SMS marketing.

Easy tracking

Track the success of your referral programs easily. You can track how many students are referring their friends, and how many of those referrals are converting into enrolled students. This allows institutions to adjust their referral programs and marketing strategies as needed to improve results.

Best practices

Incentives such as discounts, rewards, or exclusive access can motivate students to participate in the referral program and refer their contacts. Institutions should ensure that the incentives offered are attractive enough to encourage students to actively participate in the program. It's also important to ensure that the incentives are relevant to your courses and offerings.

Follow up with students who participate in the referral program and track the results of the program. This can help you to identify areas for improvement and make necessary adjustments to the program. Additionally, following up with students who participate in the program can help to strengthen their engagement with the institution and increase the likelihood of future referrals.

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