Send special promotion to recent flyers

Incentivize customer loyalty and encourage repeat business. Directly reach out to your recent customers with personalized offers and discounts, which can help to increase customer satisfaction, brand awareness, and revenue.

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Encouraging repeat business

Incentivize customers to book with you again in the future. For example, offer a discount on a future flight or a bonus for booking within a certain timeframe, which could motivate customers to choose your airline over competitors.

Upselling ancillary services

For example, an airline could offer a discount on lounge access, in-flight Wi-Fi, or priority boarding to customers who book another flight within a certain timeframe.

Promoting new routes

When airlines launch new routes or add new destinations, they can use SMS promotions to alert customers who have previously flown with them & generate buzz and excitement around the new offering to encourage them to book a trip.

How it works

Immediate delivery

SMS are delivered directly to the customer's mobile phone, which allows airlines to reach customers in real-time and promote time-sensitive offers. This can be particularly effective when promoting flash sales or limited-time discounts, as customers can act on the offer immediately.

Cost-effective marketing

SMS promotions can be a cost-effective way for airlines to promote their services to customers. These typically have a higher open rate and response rate and they can be more affordable than traditional marketing channels such as TV or print advertising.

Improved customer experience

By offering personalized promotions and exclusive discounts, airlines can provide customers with a better overall experience. This can lead to positive word-of-mouth and increased customer satisfaction, which can ultimately help to improve the airline's reputation and bottom line.

Best practices

To ensure that your promotions are relevant and effective, it's important to segment your customer base based on factors such as travel patterns, demographics, and interests. This allows you to create targeted promotions that are more likely to resonate with specific groups of customers.

To encourage customers to take advantage of your offers, it's important to provide a clear and compelling call-to-action. This could include a link to a landing page with more information, a discount code to use when booking a flight, or a deadline for taking advantage of the promotion.

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