Sharing new course launches

By sending targeted messages to students' mobile phones, you can share information about upcoming courses, new topics, and innovative learning opportunities. This direct and personalized approach can help institutions increase engagement and drive enrollment.

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Targeted messaging

When a new course is launched, you can send targeted messages to students who have expressed interest in related topics. This personalized approach can help increase enrollment and engagement.

Reminders

Keep students engaged and informed, and also encourage them to enroll in the course. Reminder messages can be sent a few days before the course starts, and can include information about the course structure, learning outcomes etc.

Upselling to existing students

Upsell to existing students by promoting related courses or offering discounts on multiple course enrollments. This can help increase revenue & encourage students to continue their learning with the institution.

How it works

Instant and direct communication

SMS messages have a high open rate and are usually read within a few minutes of being received. You can instantly reach students and provide them with direct and personalized communication. This helps institutions to increase student engagement, and also helps to build a strong relationship between the institution and the student.

Personalized targeting

Send targeted messages to specific groups of students based on their interests, previous course enrollments, and other factors. This personalized targeting helps to ensure that students receive relevant information that is tailored to their needs and interests. As a result, students are more likely to engage with the information and enroll in the new course.

Cost-effective marketing

SMS is a cost-effective marketing strategy for edtech institutions. Additionally, SMS messaging can be automated, which saves time and resources for the institution while still delivering timely and personalized messages to students.

Best practices

Before sending any messages to students, it's important to obtain permission and opt-in from the students. This can be done by including an opt-in message on the institution's website or during the enrollment process. You should also make it easy for students to opt-out of receiving messages at any time.

This can include A/B testing different messaging strategies, analyzing engagement rates, and monitoring enrollment numbers. By regularly testing and monitoring their campaigns, you can identify what works and what doesn't, and adjust their strategies accordingly to improve results.

This can be in the form of a link to the enrollment page, a discount code, or a message to reply back to confirm their enrollment. The call-to-action should be clear, concise, and easy to follow. This helps to increase the chances of students enrolling in the new course.

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